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Cold is cold – but that's a misconception. Ice bath and cryo chamber are two very different methods, with different effects, effort and safety. The ice bath is the classic 'shock' in water temperature, the cryo chamber goes clearly colder with dry air. If you're deciding between the two, you should know what's behind each.

The ice bath uses water as medium. Water conducts heat about 25 times faster than air – which is why a water temperature of 4–8°C feels so intense at the skin. You sit in water up to the breastbone, water pressure holds and covers. An ice bath session usually lasts 1–3 minutes; getting in takes courage.
In the cryo chamber the medium is dry air. The temperature is clearly lower (down to –110°C), but air is far less conductive than water. Result: heat loss is fast but not as aggressive as in water. The skin cools, but the body stays in the comfort zone longer – which is also why 3 minutes in the cryo chamber are clearly more endurable than 3 minutes in an ice bath.
An electrically cooled cryo chamber like BUZZ's is controlled: temperature is steered exactly, no nitrogen, staff accompanies, eye contact throughout. An ice bath outside in a winter stream or a homemade tub has no controlled temperature, no staff, and the risk of cold shock or cardiac strain is real – especially with pre-existing conditions.
At BUZZ Vienna you choose the electrically cooled chamber with controlled air.
The ice bath needs ice, time, a tub, a suitable place and some improvisation courage. With the cryo chamber you book a slot, come, step in, done in 5 minutes including changing. Those who want regular sessions in everyday life simply do better with the chamber.
Both have their place. Those seeking the 'shock experience' find it in the ice bath. Those wanting safety, regular use and documentation, in the cryo chamber.